Method

The Auriqua system.

Four phases, one rhythm. From week one you see what we are working on, why we are doing it and what it produced.

Week 1 to 2

Diagnosis

Before anything goes live we look at what is already there. Brand, ad accounts, website, offer, pricing, sales path and the numbers behind them.

  • Brand and competitive picture: what do you stand for today?
  • Audit of existing accounts and campaigns
  • A number model: what may an enquiry cost?
  • Prioritised action plan with effort and impact
Week 3 to 6

Foundation

The foundation is poured before budget moves. Positioning, identity, tracking and campaign structure are built in that order.

  • Positioning and core messages locked down
  • Identity and landing page built for one conversion goal
  • Server-side tracking and consent set up cleanly
  • First creative series with a clear test hypothesis
From week 7

Scaling

What works gets more budget. What does not work gets replaced instead of talked up. Scaling is craft, not a button.

  • Budget scaling in controlled steps
  • Creative pipeline on a fixed production rhythm
  • Expansion to further channels and audiences
  • Landing page tests along the weakest point
Ongoing

Operating system

From here marketing becomes routine instead of a project. Fixed weekly rhythm, monthly forecast, a direct line between sales and campaign.

  • Weekly rhythm of numbers and actions
  • Monthly forecast for enquiries and revenue
  • Feedback from sales fed back into the campaign
  • Quarterly review of positioning and offer
Working principles

How you are allowed to measure us.

01

One number per decision

Every action has a metric attached before it starts, and is measured against it afterwards. Even when the result is uncomfortable.

02

No reporting theatre

One report, four numbers, one paragraph of context. Anyone who needs 40 slides is usually hiding something.

03

Offer first, budget second

A weak offer only gets more expensive with more reach. We tell you before the first euro is spent.

04

We build for handover

Accounts, tracking, brand files and landing pages belong to you. If you leave, you take everything with you in working order.

Next step

Thirty minutes to see where your money is stuck.

We look at your brand, your accounts, your offer and your path to the sale, and tell you honestly whether working together pays off. If it does not, we say so.

Request a call